FMCG Lens

Data Translator

Your data, translated into
actionable insight

Upload your data in one of the formats below. AI-powered mapping translates it for margin analysis and benchmarking.

Browser-only processing

What You Get

Five lenses on your business

Once your data is translated, FMCG Lens analyzes it across five operational lenses — each with prescriptive benchmarks showing where to focus.

Customer Lens

Profitability and concentration by customer

Channel Lens

True contribution by channel after trade spend

SKU Lens

Velocity, contribution, and decline flags

Value Chain Lens

Margin waterfall, supplier to shelf

Operational Lens

Master P&L with prescriptive benchmarks

Generates a 13-page Operational Economics Review (PDF), executive summary, Excel export, and slide-ready charts.

How it works

Step 1

Upload your data

Drop a CSV, Excel file, or paste data directly. We auto-detect formats, delimiters, and column types.

Step 2

AI maps your columns

Our mapping engine identifies which of your columns correspond to FMCG Lens fields — with manual override for edge cases.

Step 3

Export clean data

Download your data ready for margin analysis, benchmarking, and operational diagnostics.

Supported formats

CSV

Auto-detects comma, tab, semicolon, and pipe delimiters

Excel

.xlsx and .xls with multi-sheet support

Paste

Copy from any spreadsheet and paste directly

Screenshot

PNG or JPG — AI vision extraction in Phase B

Privacy as a feature

Built for operators who handle sensitive commercial data.

Browser-only processing

Your data is parsed entirely in your browser. No file ever reaches our servers.

Metadata-only telemetry

We record file size and column count for product improvement. Never the data itself.

No account required

Use the translator immediately. No signup, no login, no tracking cookies.